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Beryl Bender Birch Power Yoga Article
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The Art of Delegating for a Yoga Business
from:Any yoga business, regardless of how many years it has been in
existence, should almost always be in a growth mode. In order
for a yoga business to grow, there needs to be a continual and
major emphasis on marketing functions and processes. Most
businesses owners, especially yoga teachers and studio owners,
are not trained in marketing and since it such a changing and
evolving industry (especially with the Internet) there is too
much to know and to do, especially since the success and
implementation of a marketing plan makes all of the difference
between thriving and surviving.
The art of delegation, especially when it comes to marketing, is
very important. Here are a few ideas to consider using the
delegating marketing functions:
* The Small Business Administration (www.sba.gov) has a wide
variety of services and seminars devoted to helping new and
existing small business owners in every area of business. The
retired executive consulting division SCORE (www.score.org) can
help with everything from creating a marketing plan to devising
marketing strategies specific to your business. Most of the
services offered through the SBA are either free or very
inexpensive.
* Copywriting is an area of marketing that most yoga
professionals end up doing on their own whether they are writers
or not. All of the text that goes on any printed material should
be at least reviewed by a copywriter. This could apply to
website text, email and printed newsletters, brochures, articles
posted on a website, etc... Copywriting is usually an easy and
affordable task to delegate.
* Hiring a marketing coach or consultant to help implement your
marketing plan would be a wise investment for any business
owner. A Good marketing coach will also help to create marketing
goals and objectives and keep you accountable to reaching those
goals. Many people are concerned about spending money in this
area, which is unfortunate, since having outside help
(pertaining to the bigger picture in regards to marketing) is
one of the few things that can help us overcome both the
internal and external resistance to keep us from growing our
businesses.
* There are several technical functions specific to marketing
that can be outsourced for those of us that are too busy and/or
are not technically inclined. You can find resources that can
help you to manage such marketing processes as: email newsletter
marketing, article submission, search engine and adword
marketing. Mikel Bruce with WebFlexor Yoga Websites (
) highly recommends implementing a newsletter marketing process
in order to build your student base by staying in contact with
them and educating them on your business at least on a monthly
basis.
* Your yoga website itself is probably one of the most important
marketing tools available to you. Since your website is one of
the first things that many prospective students will see first,
it is one of the most important places to put your best foot
forward. Be sure to have a website that is professionally
created from the design prospective and updated regularly from
the content perspective to keep it fresh and evolving with your
business. Ideally you will have control over the content with a
Content Management System (CMS) so you can update the content on
your own.
For yoga businesses that are operating on a tight budget,
delegating and paying for tasks and resources can be difficult
to justify. But, there are certain things that need to get done
that either exceed your skill levels or are more than you have
time for. A good place to start would be to create a list of
what needs to be done and then consider delegating those items
for a minimal investment or if they are way beyond what you can
do. You may find that many functions don't cost as much as you
anticipate and the return on the investment could well exceed
the costs. WebFlexor Yoga specializes in affordable and quality
websites for Yoga Teachers and Studios and has many technical
resources available for yoga teachers to help them succeed in
growing their businesses.
About the author:
Mikel Bruce, WebFlexor Yoga Websites, 888-282-7818, www.websitesforyoga.com
Beryl Bender Birch Power Yoga News