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Websites for Yoga
from:Since 80% of searches for ANY product or service is done via the
Internet, a website is a critical marketing tool for any yoga
business. Prospective students used to ask: "Do you have a web
site?" This is no longer the case. The question that is more
commonly posed is "What is your website address?" There is
currently an assumption amongst yoga students and prospective
students that a professional yoga business (whether they own a
studio or not) will have a website.
Some of the major benefits of a website are:
* In many cases, a website can replace the need for printed
brochures and it is a marketing tool that is working for you
24/7.
* If you have a content management system (CMS) built into your
website, as most yoga websites should, you can update your
information, schedule, teachers bios, etc... in "real time,"
without having to reprint and mail informational pieces.
* Once you are live you can add an e-commerce section to sell
and charge your clients for products, classes, workshops and
e-books. Some services allow your students to pay and sign up
for classes on-line.
* A website with an effective email opt-in will allow you to
build your email marketing list effortlessly. The larger your
email marketing list, the greater your chance of converting
prospective students into paying students.
* Once you have a website you can tap into a wide range of very
effective web marketing strategies such as Pay-Per-Click
advertising, Article Marketing/Submission, Video Marketing,
etc...
* If you are interested in creating a virtual community amongst
complimentary service providers in your area, you can add a
links/resources page to your website.
* In order to have success with the yoga directories it is very
important to have a website address in your listing. Getting
listed on directories is another great way to drive traffic to
your site without having to spend a lot of money in advertising.
* You can make your website an educational resource for your
students by adding educational sections such as FAQ's, article
and newsletter archive pages and pages with video.
* Consider adding a membership section to your website and
granted access to your existing students. This is a great way to
add value to multi-class series packages that you offer. You
could set it up with a username and password that changes each
month and is sent to existing students in an email newsletter.
In this section you could add features such as special
educational articles, videos or e-books.
There are several options in terms of getting your website
designed or re-designed. Here are a few:
1. You can hire a web designer to build a custom website. This
may be the best option for those of you who have many different
components that you want included in your site. Make sure that
they are easy to track down when you want to make changes to
your site on a monthly basis. A custom-made website will
typically start at $1500-$2000 and can get much more expensive
depending on features and design.
2. Web design software programs such as Microsoft FrontPage
(which is now no longer available) or Dreamweaver can be
acquired which will allow you to build and publish your website
on your own. Home-based programs such as FrontPage is moderately
technical but can be self-taught and will give you the ability
manage and build your website for just the investment in the
software. The main disadvantage is that it does take time to
learn and typically the results are low quality designs.
Dreamweaver is used primarily for web designers and is fairly
technical but can produce high quality designs. In many cases
the learning curve for this program would be too large for the
average user that is designing one website.
3. Build-your-own website programs are web-based programs that
are tied into hosting plans and are offered by Yahoo and Go
Daddy as well as other hosting companies. These may cost a bit
more but are probably a better option than FrontPage. The
user-friendliness in these programs can range significantly and
the design quality is still limited since a professional
designer is not involved in the design process.
4. There are a few companies that offer a mix of having a design
team who develops your site so you have a very professional
look, feel, and functionality, but with the added benefit of
being able to update the site on your own through a Content
Management System (CMS). The costs are higher than the
build-your-own website programs but are typically lower than
straight custom websites. WebFlexor Yoga Websites (www.websitesforyoga.com) offers such a service with designer-built websites starting as low as $199.00.
Do your research and decide on the option that best suites your
budget and needs and the bottom line is that not having a
website could be costing you business.
About the author:
Mikel Bruce, WebFlexor Yoga Websites, 888.282.7818, www.websitesforyoga.com
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